Data Sources

Each tool you run your store on reports its own numbers, in its own way. These articles show where each tool’s built-in reports fall short, and what to build instead.

ActiveCampaign

Automations aren’t enough.

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Amazon Seller Central

3 insights Amazon Seller Central hides from every e-commerce team.

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BigCommerce

BigCommerce: The Reports You Think Exist, But Don’t.

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Drip

3 insights Drip hides from every e-commerce team.

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GoHighLevel

Tens of thousands of businesses use GoHighLevel.

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Google Analytics

3 ways to unlock hidden insights in your Google Analytics data.

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Gorgias

Your helpdesk is closing sales.

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Hootsuite

Still relying on default Hootsuite dashboards?

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Hotjar

Hotjar gives you heatmaps.

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HubSpot

HubSpot’s reporting gaps: Are you missing revenue opportunities?

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Klaviyo

Klaviyo’s reports are misleading to you.

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Meta Ads

The 5 reports Facebook hopes you never build.

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Northbeam

3 attribution reports that drive growth.

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Optimizely

Optimizely hides the most important test results.

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Recharge

Your subscription data is rich.

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Salesforce

Salesforce’s best-kept secret?

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SEMrush

If SEMrush is your SEO secret weapon, why is it hiding your most valuable insights?

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ShipBob

3 metrics ShipBob tracks but never tells you about.

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Shopify

Your Shopify reports are holding you back.

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Skio

3 subscription insights Skio tracks, but never shows you.

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Triple Whale

TripleWhale calls itself your “single source of truth.”.

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Zendesk

5 high-impact Zendesk reports you won’t find in the dashboard.

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