BigCommerce

BigCommerce: The Reports You Think Exist, But Don’t

Here are 5 critical reports that don’t exist until you extract the data yourself:

🚚 Order Fulfillment Lag

How long does it take from order to shipment?

You don’t know?

The data’s there in the backend, but BigCommerce doesn’t calculate it.

Wouldn’t you also love to break it down by carrier, product type, or day of the week?

💸 Refund & Return Hotspots

Don’t you need to track which SKUs and customer segments drive the most returns?

Extract the data and you can combine order status changes with SKU data to spot costly patterns.

⏩ Sales Velocity by SKU or Category

Want smarter inventory planning?

Extract the data and calculate units sold per day or week by product and category, something the native UI can’t do.

These next reports are the real bangers but need more than just BigCommerce data exported.

But you’re doing that already for Facebook and Klaviyo data, since we talked about it in the last weeks, right? 🤪

📉 Profitability by SKU

Seeing revenue is easy.

But do you know how much profit each product actually makes?

BigCommerce doesn’t factor in your product costs, discounts, shipping, or refunds.

That means your “best sellers” might secretly be losing you money. 😱

By merging order data with product costs (from your ERP or inventory system), you can calculate true profit per SKU, and stop scaling unprofitable products.

📣 Marketing Attribution

Which campaign really drove the sale?

BigCommerce doesn’t tell you.

Its reports don’t connect ad clicks, email opens, or landing pages to the final order, so you’re left guessing which channel deserves credit.

To fix that, track UTM parameters or click IDs, then link them to orders.

Of course, you have to extract that data first…

📊 BONUS: LTV by Acquisition Source

Do you know which marketing channels bring back high-value customers?

BigCommerce doesn’t track source data like UTMs or first-touch campaigns and won’t link customer orders across time to show real LTV.

To fix that, pass UTM or click ID data into your CRM, then connect it to your BigCommerce order history.

Now you can see which campaigns create loyal customers and which ones just burn ad spend!

BigCommerce collects the data.

But unless you extract it, it stays locked behind dashboards that can’t answer your most urgent business questions.

We’ve helped e-commerce brands unlock these exact insights, boosting cash flow and ROAS in the process!